A successful Fortune 500 corporate executive shares how working at his family’s Dairy Queen® taught him all he needed to know about great customer service.

Customer service is the cornerstone of every successful business. In TREAT YOUR CUSTOMERS, corporate businessman Bob Miglani shares his secrets using anecdotes and analogies from his experiences working at his family’s Dairy Queen®. Some of these lessons include:

Bob’s Dairy Queen® Rules

1. Know their names and their favorite flavor
2. Once in a while, taste your own ice cream
3. Always replace a dropped cone
4. Want whipped cream and nuts on that?
5. Never forget the plain old vanilla

The Business Lesson

1. Know your customers
2. Know what you’re selling
3. Integrity is priceless
4. Up sell
5. Cash cow

Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, TREAT YOUR CUSTOMERS will appeal to any business owner or manager who wants to enhance sales, motivate employees, and keep customers coming back.

Bob Miglani has been working in a Fortune 25 Company for the last 13 years, where he has had positions of increasing responsibility leading into his current role as Senior Director of Public Affairs. A well respected leader in his field, he has been at the forefront of identifying and embracing new and emerging customers and developing innovative partnerships. He continues to serve a different type of customer in his spare time on the weekends and some holidays at his family’s Dairy Queen® restaurant which he has helped manage for over 20 years.